Samantha’s key role will be to facilitate and expand the reach and impact of our CEO, Daizy Gedeon. By providing professional support and structure to the multitude of projects, initiatives, media and speaking engagements Daizy is involved with, Samantha will provide a strong and capable ally to our CEO. As a senior and key member of the team, she coordinates with all departments and individuals and assists our Team Leader, Abdallah Mehydeen, in day-to-day operations.
Samantha graduated with a Bachelor’s in Applied Science and continued her tertiary studies achieving a double major Masters in Advertising and Graphic Design. Professionally, she has more than 14 years’ experience in the creative, advertising and communications industries, filling roles as corporate communications director, creative and art director, and brings a wealth of expertise and insight to the team providing depth and credibility. Having worked with brands and companies including Rolex/Chronora, Norwich International Consultants, and SABA IP she has strong skills in executing, directing, managing, and delegating effectively.